Expanded Partnership Broadens Reseller’s Market Reach to Deliver and Support Lifesize High Definition Video Communications Products across Japan

Lifesize® , the high definition video communications company, today announced that Hitachi High-Technologies (HHT) will serve as master distributor for Lifesize in Japan. Built upon an existing reseller agreement, HHT will now extend its market reach to deliver and support the entire Lifesize high definition video communications product suite across all of Japan. HHT plans to serve a variety of industries by developing new sales channels and service networks.

“Our expanded relationship with Lifesize enables Hitachi High-Tech to aggressively achieve predominant market share for high definition video communications in Japan,” said Mr. Hidenori Nagao, General Manager of IT solution division, Hitachi High-Technologies. “Through our combined commitment and investment, we believe Hitachi High-Technologies and Lifesize are well-positioned to continuously deliver the highest quality products, service and support to our joint customers.”

Lifesize was the first company to deliver high definition video communications products. Since then others have introduced similar offerings – and even high-end telepresence suites – but Lifesize’s price-to-performance is the very best in the market. With Lifesize Room intended for large, geographically distributed participants in multiple locations and Lifesize Team geared for smaller, remote project groups, Lifesize is able to provide organizations of all sizes a high quality, high performance, cost-effective high definition video communications experience.

“To succeed in the global economy, we realize the need to effectively develop and support products that meet regional market needs,” said Craig Malloy, CEO of Lifesize. “We are pleased to have Hitachi High-Technologies serve as our master distributor in Japan where, based on their impressive track record to date, we believe they will be instrumental in growing the adoption of high definition video communications even further.”

High definition video communications offers a much higher quality experience than low resolution, legacy videoconferencing systems at a comparable price point. HHT has already installed Lifesize systems in multiple locations across Japan and is now aggressively expanding its business footprint, with the intent to be the market share leader in 2010.

About Hitachi High-Technologies

Hitachi High-Technologies Corporation is a global company that has specialized in development and marketing in the cutting-edge technologies in a broad range of fields from leading-edge materials, a core emphasis on biotechnology products, semiconductor production systems, IT solutions and products. Hitachi High-Technologies is a subsidiary of Hitachi Ltd. Founded in 1947 and headquartered in Tokyo, Japan, Hitachi High-Technologies is the exclusive sales and marketing representative for Lifesize Communications Inc in Japan.