High Definition Video Communications Solution Enables Effective Remote Auditions and Talent Sourcing Between New York and Los Angeles
Lifesize, the high definition video communications company, today announced that Lifesize® Room™ has been chosen by House Production & Casting to provide casting directors and talent agencies the ability to easily and quickly source actors and models between House facilities in New York, NY and Exclusive Casting Studios in Los Angeles, CA. Lifesize Room is a high definition video communications product that delivers crystal clear video and high fidelity audio, allowing participants to create a real, true-to-life experience.
House Production & Casting, a casting firm that works with award winning directors, production companies and advertising agencies, needed a videoconferencing solution that provided high quality and reliability so they could hold productive meetings between locations and offer innovative services to their clients. After researching various technology options for almost a year, House finally selected Lifesize Room.
“In our industry it is important to not only recognize talent but to see every nuance of it, and to do that effectively over video requires exceptional visual and audio quality. That is why we chose Lifesize,” said Adam Joseph, casting and creative director for House. “As the first casting company in the world to provide high definition video communications, we are able to offer our clients clarity and confidence when booking actors and models for their productions. With the addition of Lifesize Room, House is now able to cast a wider net than ever, removing geographical boundaries. And since time is money, anything that reduces travel makes the entire production process more efficient.”
By using Lifesize Room, casting directors and agencies working with House Production & Casting will be able to audition actors and models much more efficiently. Rather than directors having to travel cross country to evaluate candidates – thereby losing valuable time and expending costly resources – they will be able to confidently meet with prospective talent over video and immediately determine if someone is well suited for a particular production or commercial. In addition, House will offer clients the ability to utilize high definition video for meetings, fittings and other global communications needs.
“The subtleties of facial expressions and eye contact necessary to make a good casting choice could never happen with legacy videoconferencing systems,” said Craig Malloy , CEO of Lifesize. “It is great to see how House Production & Casting is leveraging high definition video communications to build upon their business acumen, thus giving them a distinct advantage over their competitors.”
Lifesize Room is the first high definition video communications product of its kind. For a comparable price range to that of traditional, low resolution videoconferencing systems, Lifesize Room allows remote and dispersed participants to interact more clearly and effectively. Lifesize high definition technology offers nearly ten times the video quality improvement and twice the audio coverage over other solutions, which results in a greatly enhanced user experience.
About House Production & Casting
House Production & Casting provides casting for the commercial, television, film and print industries. Located in New York City , House has more than 7000 square feet of state-of- the-art facilities encompassing 6 casting suites. For additional information, visit the House Production & Casting Web site at www.houseprod.com or call 1.212.929.0200.