Global advertising agency deploys Lifesize to improve cross-office and client communications, reduce travel expenses and increase productivity

TAXI, a leading independent communications agency, has deployed HD video conferencing systems from Lifesize Communications, a division of Logitech (Nasdaq: LOGI) (SIX: LOGN) and a leading global provider of high definition (HD) video communications, across its corporate offices in Toronto, Vancouver, Calgary, Montréal, and New York to increase cross-office communication and collaboration, improve client communications, reduce travel expenses and increase productivity.

“Without a doubt, HD video conferencing has been an excellent addition to TAXI’s roster of capabilities,” said Simon Falcon, chief information officer for TAXI. “Lifesize allows us to interact in real time with high-quality results. No more 120×240 videos. We can share the entire screen and preview content from a distance in a live forum without pre-uploading anything at all. Lifesize HD video communications is as close to meeting in person as you can get.”

TAXI delivers integrated marketing and branding campaigns to over 90 unique clients, including leading consumer and technology brands worldwide. TAXI turned to Lifesize to enhance collaboration with remote teams and increase client interaction. Prior to deploying Lifesize, TAXI leveraged meeting solutions – including screen-sharing applications, phone-conferencing and video chat via webcams. After a thorough evaluation, the agency selected the Lifesize Room 200 HD video communications system due to its cost effectiveness, performance and reliability. By leveraging Lifesize for client and cross-office meetings, it has significantly improved agency and client communications, reduced travel and improved productivity.

“I knew that standard video conferencing couldn’t meet our needs. After seeing the Lifesize product in action, I could literally see we were looking at the winning solution,” said Falcon. “The video quality is so rich that TAXI virtually shows clients resource it has developed – like hand-drawn sketches, renderings for television commercials and online media. The Lifesize equipment did everything that competitor systems did at a fraction of the cost.”

“TAXI is a prime example of an organization that has embraced HD video communications not only for cost reduction, but improved customer communications,” said Colin Buechler, senior vice president of marketing at Lifesize Communications. “We are pleased that a highly visual and collaborative business such as TAXI relies on Lifesize to stay connected to both clients and employees.”

The Lifesize 200 series features HD, standards-based 1080p30 for the highest available resolution and 720p60 for the best motion handling with lower latency. It also comes standard with a built in multipoint bridge and HD data sharing capability.

A case study detailing TAXI’s experience with Lifesize HD video communications systems is available for download at:

About TAXI

TAXI Canada Inc (, TAXI Inc ( and TAXI Europe BV are companies with core expertise in Strategic Planning, Advertising, Design, Interactive, Relationship Marketing, and Content. Founded in Montréal (1992), the agency’s offices include Toronto and TAXI 2 (1992, 2006), New York (2004), Calgary (2005), Vancouver (2007), and Amsterdam (2009). TAXI was named Canadian Agency of the Year by Marketing magazine in 2001 and 2005, and won Strategy magazine’s Agency of the Year award in 2002, 2003, 2004, 2005, and 2008. TAXI New York in 2007 and 2008 won the O’Toole Award for Creative Excellence from the American Association of Advertising Agencies. Client assignments in Canada include McCain Foods (Canada), TELUS Consumer Solutions, Pfizer’s VIAGRA, Burger King, Heineken, Canadian Tire, Reitmans Group, Bombardier, and Dairy Farmers of Canada. On the U.S. roster are New York Life, Blue Shield of California, Rail Europe Group, Metro International, and New Holland Agriculture. TAXI Europe clients include KPN Royal Dutch Telecom International, Heineken, TNT Post, BNP Paribas, ING, and the Hi and Telfort telecommunications brands. More information about TAXI can be found at