Corporate Office Leverages High Definition Video Communications to Connect Remote Branches for Company Meetings, Staff Hiring and Daily Interactions

Lifesize, the high definition video communications company, today announced that Lifesize® Room™ is providing CAPTRUST Financial Advisors the ability to conduct more efficient interactions between the corporate headquarters and its branch offices across the southeastern U.S. Lifesize Room is a high definition video communications product that delivers exceptional video and audio quality so geographically distributed participants can maximize their collaborative efforts.

CAPTRUST initially was seeking a solution that allowed its corporate headquarters located in Raleigh, NC to more efficiently connect branch personnel located in Atlanta, GA, Charlotte, NC, and Richmond, VA for its monthly company meeting. Branch personnel were required to be in Raleigh for the meetings, resulting in lost productivity along with high travel expenses. After comparing videoconferencing options and working with reseller Fulton Communications, CAPTRUST selected Lifesize Room for its ability to deliver exceptional performance along with a compelling proposed return on investment.

“After evaluating several technological options and comparing our current conference call structure to Lifesize Room and what it would enable CAPTRUST to accomplish through efficiency and a savings of time and expense, our firm was able to make an easy decision,” said Robert L. Smith, III, Chief Technology Officer for CAPTRUST.

Due to the selection and implementation of Lifesize Room, CAPTRUST is expecting to realize a significant savings in expenses as staff of the three branches can participate in the monthly meetings through Lifesize Room in their offices versus traveling to the corporate headquarters. CAPTRUST intends to expand its operations from it southeastern footprint to a national presence and should see a dramatic increase in efficiency and overall savings. In addition to the monthly meetings, CAPTRUST also utilizes Lifesize Room by conducting routine meetings, training and employee interviews via video communications.

“Customers like CAPTRUST embody the belief we held when founding Lifesize that companies can and will benefit from videoconferencing if they are able to enjoy a true-to-life experience at an affordable price,” said Craig Malloy, CEO of Lifesize. “High definition video communications from Lifesize is now allowing organizations of all sizes to realize greater productivity gains and higher efficiency levels, which is having a fundamental impact on the way they conduct their day-to-day business operations.”

Lifesize Room, with its patent-pending industrial design and high definition technology, offers the very best price-to-performance value available on the market. By delivering better video quality at any bandwidth, Lifesize Room allows organizations of all sizes to benefit from a greatly enhanced user experience through more effective communications.

About CAPTRUST Financial Advisors

CAPTRUST Financial Advisors ( is an independent advisory firm focused on providing strategic advisory services to retirement plan fiduciaries and institutional and high net worth investors. Headquartered in Raleigh, NC, CAPTRUST has branch offices in Atlanta, GA, Charlotte, NC, and Richmond, VA which oversee $14 Billion in client assets.