Partnership Further Extends Leading Distributor’s Market Reach by Fulfilling Strong Channel Demand for Enhanced Product Offering
Lifesize®, the high definition video communications company, and PicturePhone Direct, a leading distributor of videoconferencing products and accessories, today announced that PicturePhone has joined Lifesize’s channel partner program. As a Lifesize distributor, PicturePhone Direct will market, sell and support Lifesize products to the videoconferencing reseller channel throughout the United States.
Since 1993 PicturePhone Direct has evolved from a reseller of videoconferencing products to one of the largest value added conferencing distributors in the marketplace. Relinquishing their core products end-user sales for a straight up distribution model, PicturePhone has refined its offering to include some of the most leading edge products in the industry. The dealer/integrator channel serviced by PicturePhone has grown over 300% in the last two years and is set to double again this fiscal year.
“We are pleased to include the Lifesize high definition video communications products to our portfolio as now we provide a complete set of HD videoconferencing solutions to our reseller channel,” said Dave Weber, Vice President for PicturePhone Direct. “Lifesize products deliver exceptional performance and given the strong demand we are experiencing for high definition videoconferencing, we expect to exponentially extend market reach for both firms across the U.S.”
“Lifesize channel partners are hand-selected based on their business expertise, commitment and acumen for extending the Lifesize value, brand and integrity into the market.” said Craig Malloy, CEO of Lifesize. “We welcome the addition of PicturePhone Direct to our channel team and look forward to supporting their nationwide efforts and success.”
About PicturePhone Direct, Inc.
Founded in 1993 PicturePhone Direct, of Rochester, NY is one of the industry’s largest distributors of videoconferencing products & accessories. Distributing: Lifesize, Codian, Sony Conferencing, Sony Robotic Cameras (PTZ), Premier Mounts, FlatMagic Wall Solutions, FreeFlight Camera Shelves, Hi-Lite Conferencing Lights, Telemetrics, Xantech, Canon Digital, and a variety of conferencing accessories. PicturePhone delivers conferencing solutions through a network of qualified dealers & integrators. PicturePhone Direct prides itself in being a one-stop shop for all business-to-business conferencing requirements. For more information on PicturePhone visit www.picturephone.com.