Videoconferencing Options Expand Dec 20, 2013 The Wall Street Journal | Rachel Nielsen Flashy, pricey room systems have been one of the most common deployments of videoconferencing technology in the workplace. Heavyweights in this market include Cisco Systems Inc., Polycom Inc., Logitech International's Lifesize unit and Avaya Inc.'s Radvision Ltd. unit. Such setups are still a facet of the executive conference room: giant flat screens, microphone and speaker devices on the table and a video camera perched on a wall. The final price tag can run into hundreds of thousands of dollars. These room systems have an immersive quality. The crispness of both audio and video can combine to give the impression that all participants are in the same room.