The Truth Behind Scaling a Business

Oct 19, 2017

Business2Community | Craig Malloy

This is the vision CEOs go to sleep with at night. We pour our lives into our business, hoping that our efforts — and the efforts of our thoughtfully chosen and loyal teams — will put our business on a steady path to success. You probably think that if you survived starting a business, it should be smooth sailing from here on, but it isn’t. Unfortunately, scaling a business is not always an “up and to the right” journey. In fact, most of the time it’s far from it.

I won’t beat around the bush; scaling is hard. It challenges every system, process and person that you have in place, forcing you to act fast or fall behind. At Lifesize, we are intimately familiar with these pain points, having reinvented our business less than three years ago and now growing our customer base at a very rapid rate